In the current economic climate, customer retention is arguably the most important priority for any technology company. A key component to retention is product adoption, which can only occur when customers are properly enabled and know how to get value from your products or services. In this webinar, industry expert Steve Mullins joined us to share his model for successful customer enablement. With over 20 years of experience in software education, Steve reflected on models he’s tried in the past, and explained the pros and cons of different approaches. 

He covered:

  • What program components are essential to customer enablement
  • How to map enablement activities to your customer journey
  • The role of training and education in enablement
  • How to measure the success of your enablement efforts