Your Customer Success team is juggling a wide variety of responsibilities including product onboarding, customer education, professional services, customer retention, and upsells. These broad and mission-critical areas of ownership make it essential that you adopt a thoughtful approach to scaling this team as your business grows and your customer base expands and diversifies. 

In the early days, most Customer Success teams embraced a personalized approach for each customer. While this approach helps teams identify patterns and best practices, it’s challenging to scale over the long-term. However, with the right investments in Customer Education, your organization can effectively control costs and help the CSMs focus on higher-value customer interactions.

Table of Contents:

  • The Importance of Scaling Your Customer Success Efforts
  • Why is Customer Education a Good Way to Scale
  • Investing in On-Demand Customer Education
  • Benefits of Investing in a Customer Education Program
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