The Free Training Fallacy: Why Paying for Training isn't a Roadblock

If customers aren’t required to take training AND you’re making them pay for it, it may feel like you’re greatly limiting the number of people who will engage with training. Well, we (and more than half of our external training community) disagree!

While there is no single “right” way to charge for training or universally applicable monetization strategy, in this eBook, we’ll explore why both free- and fee-based training works and how you can get started with a monetization strategy. You’ll learn:
You’ll learn:

  • 4 situations in which offering free training is a good idea
  • 3 reasons why fee-based training is worthwhile
  • 4 models to consider for your program’s monetization strategy

Ready to get started? Let's dive in!