Customer retention today is more challenging than ever, not just because customers have more choices, but because they are more willing to abandon if the products they’ve purchased don’t meet their needs.

For truly impactful, long-term adoption and engagement, businesses must empower their customers (and employees and partners) with accurate, relevant information on how they can derive value from the product. Through the creation and dissemination of tailored, on-demand resources and other training methods, companies can equip customers with the information and skills to help them achieve their business goals, and in turn, improve customer retention and promote expansion.

In this guide, we'll cover:

  • Customer Retention and Churn
  • Levels for Improving Customer Retention
    • Multi-Channel Support
    • Customer Feedback
    • Prioritizing Effective Onboarding
    • Driving Value and Engagement
  • Long-Term Expansion Strategies
    • Customer Onboarding
    • Continued Engagement & Expansion Measurement
Let's dive in!