Building a Business Case for Customer Training


A strong Customer Education program can have a huge impact across the business - from increasing customer satisfaction scores, reducing support ticket volume, and improving product adoption, to driving lead generation and renewals. 

Whether you are seeking executive buy-in and resources to create a new Customer Education program or looking to expand your current training offerings, how do you help your execs understand the broader impact of your initiatives?

In this eBook, you’ll learn how to:

  1. Identify your business' current challenges
  2. Calculate cost savings
  3. Highlight new revenue generators
  4. Address common concerns

Read on to learn how you can prove the value of your training program and tackle objections head-on with insight into how to build an effective business case for customer training.