When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc.
The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals.
Hear Bluebeam's approach and learnings on:
- Creating an interactive exam
- Monetizing the certification
- Customer pilot launch
- Badging and community feedback