The Rise of Customer Education

Took Place at Connect 2018: Thursday, November 15th, 2018

Much like the rise of marketing automation, customer education is quickly being seen as a must-have for companies who depend on the success of their customers for continued revenue retention and expansion. At Skilljar Connect 2018, Sandi Lin, Co-founder and CEO of Skilljar, sat down with Rajeev Batra and Doug Pepper to discuss the importance of customer education and the market trends they’ve observed. Rajeev and Doug originally teamed up to fund Marketo, and most recently joined forces again to fund Skilljar’s Series A Funding.

In this fireside chat, we’ll cover:

• Changes in the market that have led to increased focus on customer education.
• Parallels between the rise in customer education and similar patterns seen before.
• Advice for customer education professionals trying to increase their visibility in their organization.

Register now to access the recording!