---
title: "Skilljar Webinar: Building a Business Case for Customer Education"
description: Learn the key steps to help make the business case for education and training at your organization.
image: https://info.skilljar.com/hubfs/2208018%20-%20SKLJR%20-%20SkillJar%20Webinar%20Social%20Concept-Final%20%281%29-1.png
---

[![Logo Dark](https://info.skilljar.com/hubfs/Logo%20Dark.svg)](https://www.skilljar.com/)

Trained customers are your best customers

### ON DEMAND

# How to Build a Business Case for Customer Education

AUGUST 24, 2022 | Watch Now On-Demand

Customer education and customer success expert Brandon Carroll joins our next webinar to share his proven method for building a business case for customer education and training.

![Webinar](https://info.skilljar.com/hs-fs/hubfs/Webinar.png?width=101&height=100&name=Webinar.png "Webinar")

## Gain Internal Team & Stakeholder Buy-In

[Brandon Carroll](https://www.linkedin.com/in/brandonjcarroll/)'s successful career in scaling training programs provides valuable tips for organizations of all stages. In this webinar, he shares the template to gaining internal buy-in for customer education. Whether you're a fully staffed department trying to gain more budget or a lean team of one wanting to pilot a program, Brandon has useful learnings and takeaways for you!

Join this webinar and learn how to:

- Communicate the value of investing in customer education to internal departments
- Get buy-in by conducting a stakeholder mapping exercise
- Forecast the ROI of your customer education program

## Speakers

![Brandon Carroll_Skilljar Connect 2021](https://info.skilljar.com/hs-fs/hubfs/Brandon%20Carroll_Skilljar%20Connect%202021.jpeg?width=130&height=137&name=Brandon%20Carroll_Skilljar%20Connect%202021.jpeg "Brandon Carroll_Skilljar Connect 2021")

**Brandon Carroll**  
Grow Product Adoption  
Founder

![CarolynBradley_headshot](https://info.skilljar.com/hubfs/CarolynBradley_headshot.jpeg "CarolynBradley_headshot")

**Carolyn Bradley**  
Skilljar  
Director of Demand Generation

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